When a story about deer makes headlines, it is most often covering a proposed change in deer management policy. Media has framed the issue of deer management and the people it effects as a conflict, either too many deer related car accidents or creating new ways to cull deer implementing both lethal and non-lethal strategies. Some times an article portraying deer in a positive spotlight will appear, but most likely will not make headlines. A recent news article out of Cleveland, OH reported that there are 37 deer per square mile in a total of eight suburbs using aerial observations.
Media often use the increase of white tail deer in Eastern United States as the main cause for the degradation of forests. Deer are portrayed as being an even bigger threat then climate change. Not only are they a threat to the forest, but they also carry diseases such as chronic wasting disease and lyme disease.
Occasionally deer are portrayed as a positive attribute to their environment. Scientists and volunteers are currently sampling random deer in Wyoming during the red desert-to-Hoback migration. Conservationists are hoping to set a new precedent for protecting future wildlife migration routes.
Another negative way media frames deer is in reduced populations for certain species such as Mule deer of the Western United States. The media focuses on predation, car collisions, harsh winters followed by drought, and development of essential deer habitat as causes for the decreased deer population in certain areas, mainly Colorado. Most articles related to the decrease of mule deer take on a doom and gloom approach when reaching their audience.